I led the ux project by building the website architecture, user flows, and UI interactions. Collaborated with team members to analyze user needs, identify and frame the problem, and incorporate team and stakeholders feedback.
Tools: Figma, Miro, user problem statement, journey map, mind-map, user needs, business goals
Improved website usability and reduced bounce rate by 14% using qualitative and quantitative data collection through data-driven decision-making analysis to inform design.
Focus: Customer Retention Optimization, business metrics, and user experience